The Nova Rock is the latest updated version of the Nova Crank, a model I originally developed back in 2023 for my former brand, Digital Squad.

This model never had the opportunity to be released in our previous catalogue, and is now available for series production and distribution in your target market.

This new version is sharper, more responsive, and more energetic, bouncing off cover like a true ball of energy.

A new, more balanced lip allows the lure to retain its original diving action, while improving overall harmony in the water.

The internal balance has also been reworked, with optimized weight positioning to create a highly provocative swimming mechanics for predatory fish.

The final result is clear: the Nova Rock is electric, sharp, and built to trigger predators crossing its path.

Its swimming consistency has also been improved, while preserving the organic feel that is essential when targeting pressured fishing areas.

A compact medium-running crankbait, ideal for covering water efficiently as well as maximizing your chances on smaller spots.

It is designed for targeting pike during the summer season, as well as perch and black bass throughout the year.