ABOUT
LURE DESIGN & PRODUCTION
ÉLÉGANCE, CRÉATIVITÉ, SIMPLICITÉ
DESIGNER 3D
LURE PROTOTYPING & PRODUCTION
ABOUT
LURE DESIGN & PRODUCTION
ÉLÉGANCE, CRÉATIVITÉ, SIMPLICITÉ
DESIGNER 3D
ABOUT
FROM DESIGN TO SERIES PRODUCTION
CONCEPTION
Each model I create is born from years of lure-fishing experience in a wide range of conditions. Every session sharpens my understanding of predatory fish, their environments, and the triggers that make them strike.
A lure will always be an imitation, but certain vibrations, sound signatures, and swimming actions have proven highly effective in sport fishing.
This is where a demanding development process begins: geometry, internal structure, ballast and weighting, and fine-tuning the action—drawing on fluid dynamics and aerodynamics—to craft a distinctive lure built to perform in specific conditions.
PROTOTYPING
At this stage, I produce multiple prototypes until the swimming action gets as close as possible to a proven “benchmark” standard anglers recognize for each lure family. The goal is to strike the right balance between casting performance, internal structure, and ballast/weighting—fine-tuned through ongoing testing.
For hard baits with a lip, the lip’s angle and shape, combined with an effective weighting solution, are often the key. I study the smallest differences in action to achieve either a more aggressive, triggering behavior for certain situations, or a more natural, smooth swim for heavily pressured waters.
Casting distance remains essential: it allows anglers to reach distant spots and target feeding activity at range, in both saltwater and freshwater.
ABOUT ME
EXPERIENCES
Beyond my passion for lure fishing, I pursued several professional paths before focusing on lure design and overseeing series production. I worked as a fishing guide and instructor in both freshwater and saltwater, and I also founded two specialist lure-fishing e-commerce businesses closely tied to my guiding activity.
These early experiences naturally led me to design unique lure models. I later developed a swimbait brand, supported by a small sales team, and established my products with leading tackle retailers in France. Since the age of 14, I’ve fished regularly with lures in both fresh and salt water, and that consistency continues to fuel every project.
This journey led me to build a dedicated team and set up a production unit in Asia, in Yantai, before bringing the activity back to France. Today, my premium prototyping center is based in Aix-en-Provence. R3D FISHING is equipped with specialized machines and the required certifications to support any development project and respond to demanding requests in the field of fishing lures.
SKILLS
Each model can follow a precise specification, or, on the contrary, be freed from constraints to allow a completely open creative direction. This framework guides my technical and creative approach throughout the development process.
My expertise, machines, and production resources are first and foremost at the service of aesthetics and design, which I place at the heart of every project. Engineering remains essential, but it supports the creation of unique, finely honed lure designs.
I can refine an existing lure as well as develop an entirely new model from a blank page, with the responsiveness needed to meet the most demanding brand requirements. I handle projects from 3D design through to the finished product, including cosmetic paint, hardware/rigging, and packaging.
