ÉLÉGANCE ET CRÉATIVITÉ
LURE DEVELOPMENT STUDIO
DESIGN · BALANCING · PROTOTYPING · INDUSTRIALIZATION
We turn an idea (or an existing design) into a production-ready lure: 3D modeling, internal architecture, balancing, swim-action validation, mold preparation, pre-series runs, production, and packaging. All under strict confidentiality (B2B).
ABOUT
I’ve been lure fishing for over 40 years, in both freshwater and saltwater.
I worked as a fishing instructor and guide (BPJEPS), managed several lure-specialist e-commerce businesses, and launched an internationally oriented brand: Digital Squad Fishing. To manufacture this brand, I set up a dedicated production unit in Asia (Dream Unit Fishing Company), where I led a team of 15 employees.
Building on this experience, I taught myself 3D modeling to design lures with distinctive geometry and truly unique swim action. A step driven by one conviction: to create models that stand out in a market where many designs lack character.
Today, I focus on premium prototyping and series production for the models I develop—both for R3D-Fishing and for our clients. I personally handle the balancing, aero/hydrodynamics, and swim mechanics of every model (hard baits, soft baits, jigs, chatterbaits, spinnerbaits, etc.).
In this creative work, I combine technical precision with an artistic eye: every lure must have a soul—a visual signature—and a swimming action that’s as elegant as it is effective.

BOLDNESS & CREATIVITY, POWERED BY A UNIQUE, LIMITLESS PRODUCTION PROCESS
FROM CONCEPT TO MANUFACTURE
Producing a unique, high-performance lure
During the design process, I place great importance on the lure’s overall look—it must be truly distinctive. After many years of 3D modeling, this has become essential: it allows me to push the boundaries of imagination and explore geometries that go further than standard shapes.
Developing a lure goes through several stages: defining a solid geometric foundation and refining the hydrodynamics to create an attractive final swim action, tailored to one or more target species.
Prototyping is where performance is maximized: swim action, stability, and the ability to achieve long casting distances. This R&D work results in a lure built to handle real-world conditions and perform effectively on the water.
WHO DO I WORK WITH?
I work exclusively with B2B clients (international fishing brands and entrepreneurs).

Fishing brands
Strong-identity model
Modernizing existing range
Experienced angler-designer

Manufacturers & workshops
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- Hard baits, soft baits & metal lures
- 3D files engineered for mold-making
- Optimized swim action & balance
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Entrepreneurs & brand founders
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- From idea to finished, produced lure
- Building your first product range
- Full B2B support end-to-end
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